What is SEO?
SEO means Search Engine Optimization which is, when you optimize your content for a search engine, then the process of optimization is search engine optimization. It can be said more simply, when we search something by typing in Google or any other search engine, the search engine shows us many web pages. . We will usually go to the top ranking web sites. Search engine optimization is done to bring the web sites to the first rank.
It can be of different types. For example:
- On-Page Seo,
- Off Page Seo,
- Technical Seo etc.
What is On Page Seo?
On page is the work within the web site. For example – url, title, meta tag, description, subheading, body content, internal link etc. In other words, the work done inside the website which brings the search engine above the search result is called on page SEO. Usually on-page seo is done with search engines and visitors. It is an important part of the web site.
What is Off Page Seo?
You will use some techniques to bring a website to the top of the search results, which do not have to work internally on the website, but have to be optimized from outside the website (such as backlink, social media sharing, social bookmarking, guest posting). Content is important for page seo. Off-page seo is to increase the organic traffic of the website through link building.
What is Technical SEO?
A website’s page and server optimization is monetized so that search engine spiders are able to effectively crawl and index your website. These include (Sitemap, Mobile Usability, Page Loading Speed), Website Structure & Design and URL structure etc.
How does SEO work?
Search engine optimization is a long time process. Today you will work for your website and next day you will not. But getting good results is not the case. Some processes for optimizing a website work for the long term.
> Link Building: Link building is the most powerful technique to optimize the page. Sharing your site’s link on other web sites is called link building. Link building is also called backlink. That is, if a person comes to your website as a visitor and clicks on another link mentioned by you, then it is included in the off page optimization. The more website links are mentioned in the article, the higher those pages rank in search engines.
> Content: Content generally refers to blogs. If your blog or content is rich in keywords, you will easily get traffic to the website. And keyword research is an important part of (search engine optimization), where popular and searched keywords and key phrases are found in search engines. is taken out.
>Page Structure: Optimize any page of a website through page structure to get more traffic or visitors. Page structure is also called on-page optimization. It includes: meta title, URL set-up, meta description, image optimize, internal link, site speed, webmaster tools, analytical setup etc.
How to rank a website with SEO?
There is no substitute for seo to bring a website to the top list of search engines. There are some steps to optimize a web site, let’s know about it
Keyword Research: An important part of search engine optimization is keyword research. The right keywords will drive your content to its targeted audience. The first step to seo an article is keyword research, strong keywords lead to more visitors and traffic to the website. How many searches are there on Google for the topic you are writing articles on, are people searching Google for the topic of your article?
No, or even if they are searching, how much they are searching, we need to find out the keywords with a good understanding of this.
When we depend on any product, brand, service, we need to find the right keywords. Remember, not all popular keywords are similar to all types of products. Again, the more popular a keyword is, the harder it is for a website to rank. Because, simultaneously, many people use the same keywords in their content. As a result, we have to maintain good quality and use keywords.
Content writing: When you work with a niche, you need to select the right keywords, and create a content or blog that matches the keywords. The more authentic your keyword is, the higher it will rank on the web page.
If you regularly publish quality content on your website and Google trusts you, then your website will be recommended on search engine results pages (SERPs). Try to write informative without talking too much, try to give the right things that the readers want to go to.
The main keywords of the content should be used naturally in the writing. The reader should not understand that you have forced the keywords. The readers should be able to easily enjoy your writing.
Backlink SEO: An important part of off-page seo is backlinks. If you want to bring the web site or a specific content to the top of the search engine for a keyword, backlinks play a very important role. Backlinks usually mean that your urllink will be mentioned on another website. You will get an external link for your website from other website. You must use guest post to backlink. You can also give your website link in comment section of various blogs.
In this way, Google bots will provide links to your website among the backlinks. As a result, the search engine’s trust in your website increases and the website’s Google search ranking gradually increases.
Website rank time
To get a new website on the front page of a search engine you have to follow several processes, most of which we have discussed. It takes a certain amount of time to rank a website (3-9 months on average), the time varies depending on various factors.
A study by SEMrush, which reviewed 28,000 domains, found that only 7.65% of domains took about 13 months to reach the top-100 ranking for content. And of the websites that took 13 months to rank, 92.3% of the domains had one backlink. Within six months, only 19% of domains made it to the top-10.
Again, 55.1% of them who could not get a place in the top-10, did not have any background. Backlinks play a very important role in ranking your website.
According to a study by Ahrefs, most of the websites that made it to the top-10 pages of Google did so within 61-182 days. But it did only 5.7% managed to do it. It must be said that their luck favor was good. And rest 95% didn’t make it to top-10.
According to Neil Patel, the answer to how long it takes to get to page 1 depends on many things. A study by Patel showed that the average time to the top ranking position was 3.39 or 100 days. No one can say it correctly. To rank a website, many strategies are needed, who are your competitors, targeted keywords, from which website you are getting backlinks, on-page seo, off-page seo, technical-seo etc. research properly. on whether he is doing
Should SEO be done even after ranking the website?
Win the battle to get to the top page of search engines. After ranking a website and bringing it to the top page, you have to monitor it. Every day millions of pages are doing seo (search engine optimization) to bring them to the top position. Now if you think that your site has been ranked once, then something else needs to be done. No, then you will be penalized by Google. You need to update your url regularly to keep it at the top. If you don’t do it, you can lose your ranking.
There is no perfect solution to how search engine optimization works. In the current era of information technology, Google or other search engines are being updated day by day. For this we need to constantly search for updates and regularly provide content and optimize the website according to the rules of the new algorithm.
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